The Mobile Leprechaun turns 13! Here’s the annual backstory…

This week marks 13 years since one of the best (and one of the first) viral videos off all time was born. It’s hard to believe that much time has passed.

The original version of the video has amassed more than 28 million views, not including the remixes and all the other creative variations. Every year around St. Patrick’s Day more and more people are introduced to the video for the first time.

Last year, Barstool Sports announced the video is the first-ever induction into its Internet Hall of Fame. Obviously a major honor.

Unfortunately, after all these years, we still don’t know where da gold at.

I’m forever linked to the iconic story because I’m one of the anchors who introduced it on camera. As a result, I’m peppered with questions about it several times a year. One question is often repeated: “Was that a real news story?” The answer is yes and no…

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Raw video: Saints win Super Bowl XLIV

At the end of Super Bowl XLIV, as the clock ticked down to zero, WDSU sports anchor Fletcher Mackel, photographer Alvin Moore and I charged the field to interview players and I kept the iPhone rolling the whole time.

The video is unedited and runs six minutes and 30 seconds. It captures the emotion, excitement and enormity of the moment. And a Kim Kardashian congratulatory kiss to Reggie Bush. 

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