A study published at the end of May by the Pew Research Center confirmed to me what I’ve believed was coming for a while — for today’s teens, YouTube is where the action is. Until recently, Facebook reigned supreme. But a seismic shift is happening. Or it already happened.
The last time this survey was done in 2014-2015, 71% of teens said they used Facebook. Around half of teens (52%) used Instagram and 41% used Snapchat.
Now, according to the study, YouTube is by far the online platform teens use the most (85%). Facebook is down to 51%, while Instagram (72%) and Snapchat (69%) have skyrocketed in popularity. When it comes to the platform used most often, Snapchat (35%) and YouTube (32%) lead the way.
I wrote about YouTube in a previous post and this study just reinforces the need for parents to get involved, get information and make sure their children have some social media savvy.
The study also points out that 95% of teens have access to a smartphone and 45% say they are online ‘almost constantly.’
I’ll reiterate what I’ve written before — we’re dealing with the most technologically advanced middle-schoolers in the history of the world. We have to do our part to make sure they’re ready to excel in the ever-changing social media world. If they fail, it’s not on them. It’s on us.