A man was arrested after crashing his truck into the Dallas studio of FOX4 television and a local marketing firm used what could have been a tragedy as an opportunity. Frozen Fire made a tasteless video and plugged one of its clients.
An email sent by Frozen Fire’s Director of Client Relations says she’s “glad our favorite news people are all safe” and “our team made a fun video.” THEN, she asks them to share it!
Email and video after the jump.
And here is the video, at least until it’s deleted:
Frozen Fire’s Facebook page describes the people at the firm as “skilled marketers who know results — not actions — speak louder than words.”
These “results” are debatable and the words are speaking quite loudly.