Scott Walker – President/CEO
Scott is a former Emmy and Murrow-winning news anchor who left the local news game in 2018 – after 23 years! – to launch Scott Walker Consulting | Scott Walker Media. In 2019, Scott was elected to the Jefferson Parish Council as Councilman At-Large, representing all of Jefferson Parish.
At SWC|SWM, Scott’s extensive contacts in the media industry give him an unparalleled advantage. He doesn’t just say he’ll get clients earned media exposure, he gets them earned media exposure. Scott’s expertise lies in media relations/public relations, branding and brand management, social media management and video production. Every business has a story to tell and we help our clients tell it the right way.
Scott’s Social Media Boot Camp, which focuses on the right way to use social media to avoid being expelled or fired, is extremely popular among elementary schools, high schools, colleges, college athletes, professional athletes and businesses. Scott believes in reaching students in middle school, when they’re first exposed to social media, to help them avoid the many pitfalls they encounter at that difficult age and beyond. Scott’s Social Media Boot Camp has been presented more than 100 times in the past two years, with audiences ranging from 5th grade to the New Orleans Pelicans.
Before stepping into SWC | SWM, Scott was recognized numerous times over the years for his work in broadcast journalism. In 2016, Scott and WDSU chief photographer Megan Mackel were honored with an Emmy award for the 30-minute documentary, “Steve Gleason: The Journey.” The documentary chronicled Gleason’s journey from football star to ALS diagnosis to the premiere of his feature-length film at the Sundance Film Festival. Also in 2016, Scott was named ‘Best Local News Anchor’ by Gambit and ‘Best TV Talent’ by the Press Club of New Orleans. In 2015 and 2016, Scott won an Emmy award, regional Edward R. Murrow award, National Headliner award and Gabriel award for his first round of stories chronicling Gleason’s battle with ALS. In 2014, Scott was named one of Gambit’s ’40 Under 40.’ Scott was named ‘Best News Anchor’ by the Press Club of New Orleans in 2012 and 2013 and earned first place honors from the Press Club and Gambit Weekly for his social media presence in 2012, ’13, ’14 and ’15.
Scott has had a front row seat for numerous big events, including the Saints magical run to Super Bowl XLIV and the BP oil disaster in the Gulf of Mexico. During WDSU’s extensive oil spill coverage, Scott made local and national headlines after his confrontation with private security guards trying to limit media access on Grand Isle beach.
Prior to arriving at WDSU, Scott worked at TV stations in Orlando, Mobile, Gulfport/Biloxi, Jackson and Hattiesburg.
Born and raised in Metairie, Scott attended St. Angela Merici, Brother Martin High School and the University of Southern Mississippi. He graduated in 1997 and was named the Outstanding Senior in Broadcast Journalism.
Our mission is a simple one — to get our clients noticed while positioning them for success. Individuals, CEOs, businesses and athletes have used SWC|SWM to refine their message and communicate it effectively through a variety of mediums. We customize our services for each client, so we can do as much or as little as they want. From a simple social media campaign to an all-out public relations blitz, to media relations and media buying, to video production, to website/app design and SEO, we can either keep you on the map… or put you on it. We think creatively and differently.
Jefferson Chamber of Commerce, Jefferson Children’s Advocacy Center Board of Directors, Metairie Road Business Association, St. Catherine of Siena Advisory Board, Press Club of New Orleans, Brother Martin High School Alumni Board of Directors, Metairie Road Branding Advisory Committee, Walk MS – National MS Society, American Heart Association’s Heart & Soul Gala, Louisiana Law Enforcement Memorial, East Jefferson General Hospital Foundation Gala