Scott Walker – President & CEO
Scott is a former Emmy and Murrow-winning news anchor who left the local news game in 2018 – after 23 years! – to launch Scott Walker Media. In 2019, Scott was elected to the Jefferson Parish Council as Councilman At-Large, representing all of Jefferson Parish.
At SWC|SWM, Scott’s extensive contacts in the media industry give him an unparalleled advantage. He doesn’t just say he’ll get clients earned media exposure, he gets them earned media exposure. Scott’s expertise lies in media relations/public relations, branding and brand management, social media management, video production and voiceover work. Every business has a story to tell and we help our clients tell it the right way.
Scott’s Social Media Boot Camp, which focuses on the right way to use social media to avoid being expelled or fired, is extremely popular among elementary schools, high schools, colleges, college athletes, professional athletes and businesses. Scott believes in reaching students in middle school, when they’re first exposed to social media, to help them avoid the many pitfalls they encounter at that difficult age and beyond. Scott’s Social Media Boot Camp has been presented more than 100 times in the past two years, with audiences ranging from 5th grade to the New Orleans Pelicans. [More…]
Whitni Schmidt – Media and Branding Strategist
An advertising and marketing pro, Whitni also comes from the world of television news. She began her media career in 2008 as an Account Executive at WGNO-TV, where she was a top producer of new business. After four years, Whitni moved to WVUE-TV to take on a similar role, but with more responsibilities.
As an Account Executive, Whitni worked with local businesses to develop TV ad campaigns. From media buys to production, she handled all aspects of her clients’ accounts. In 2015, she left TV news to create Streamline Marketing Solutions, a boutique advertising agency that gave her the opportunity to consider her clients’ best interests first.
Whitni joined Scott Walker Consulting | Scott Walker Media in 2020 as a Media and Branding Strategist, where she continues to put together comprehensive ad strategies based upon the unique needs and solutions for each client. Whitni makes sure every client gets the most bang for their buck without pressuring them to spend beyond their comfort level. The advertising and marketing process is simplified for our clients because SWC|SWM is the facilitator of all media plans and the point person for all ad related inquiries.