Scott Walker Consulting was founded in 2018 by Emmy and Murrow-winning news anchor Scott Walker. Scott covered local sports and news for 23 years before stepping away to set his sights on helping individuals, CEOs, businesses and athletes refine their message, communicate it effectively and excel at getting noticed.
SWC customizes its services for each client. As an all-inclusive firm, SWC can do as much or as little as the client desires. From a simple social media campaign to an all-out public relations blitz, we know how to get our clients’ messages noticed.
Scott also owns Shipley Do-Nuts Old Metairie, the first Shipley location in Southeast Louisiana. The day after the lease was signed, Scott posted a “Coming Soon” sign and launched Facebook, Twitter and Instagram pages. After initial interest peaked, Scott launched the Shipley Do-Nuts Founders Club, the first endeavor of its kind across 300 Shipley locations. Shipley partnered with Saints punter Thomas Morstead and his foundation and sold spots in the Founders Club to individuals, families or businesses for $1,000. Half the money was a tax write-off to Morstead’s foundation. Founders Club members then received exclusive deals, such as a year of free donuts, their name on a plaque that hangs inside of Shipley, an autographed football from Morstead, a lifetime 10% discount and Shipley gear. The Founders Club ended up with 32 members and $16,000 was donated to What You Give Will Grow. It was a great way to introduce a new business to the community and establish early on that Shipley was intent on being a vital part of it.
SWC thinks creatively and differently and make its work for our clients.
Jefferson Chamber of Commerce
Metairie Road Business Association
St. Catherine of Siena Advisory Board
Press Club of New Orleans
Brother Martin High School Alumni Board of Directors
Metairie Road Branding Advisory Committee
Walk MS – National MS Society
American Heart Association’s Heart & Soul Gala
Louisiana Law Enforcement Memorial
East Jefferson General Hospital Foundation Gala
Before stepping into SWC full time, Scott was recognized numerous times over the years for his work in broadcast journalism. In 2016, Scott and WDSU chief photographer Megan Mackel were honored with an Emmy award for the 30-minute documentary, “Steve Gleason: The Journey.” The documentary chronicled Gleason’s journey from football star to ALS diagnosis to the premiere of his feature-length film at the Sundance Film Festival. Scott wrote and produced the piece; Megan shot and edited it. Also in 2016, Scott was named ‘Best Local News Anchor’ by Gambit and ‘Best TV Talent’ by the Press Club of New Orleans. In 2015 and 2016, Scott won an Emmy award, regional Edward R. Murrow award, National Headliner award and Gabriel award for his first round of stories chronicling former Saint Steve Gleason’s battle with ALS. In 2014, Scott was named one of Gambit’s ’40 Under 40.’ Scott was named ‘Best News Anchor’ by the Press Club of New Orleans in 2012 and 2013 and earned first place honors from the Press Club and Gambit Weekly for his social media presence in 2012, ’13, ’14 and ’15.
Since returning home to New Orleans in 2009, Scott has had a front row seat for numerous big events, including the Saints magical run to Super Bowl XLIV and the BP oil disaster in the Gulf of Mexico. During WDSU’s extensive oil spill coverage, Scott made local and national headlines after his confrontation with private security guards trying to limit media access on Grand Isle beach.
Prior to arriving at WDSU, Scott worked at WESH-TV in Orlando, WPMI-TV in Mobile, WXXV-TV in Gulfport/Biloxi, WLBT-TV in Jackson and WDAM-TV in Hattiesburg.
Born and raised in Metairie, Scott attended St. Angela Merici, Brother Martin High School and the University of Southern Mississippi. He graduated in 1997 and was named the Outstanding Senior in Broadcast Journalism.