When a student-athlete accepts a college scholarship, it becomes about much more than just the individual. He or she represents a university, a head coach and a team. The last thing a coach or school administration should have to worry about is a student-athlete becoming a game-week distraction because of something posted on social media. And it has happened. Countless times.
I’ll be visiting some college campuses this month to help student-athletes learn to excel on social media and make it a valuable resource rather than a negative distraction. I cover topics such as: Your Brand, The Media and You, Social Media, Avoiding Controversy, Mistakes Athletes Make, Social Media Stupidity, Dumb Tweets, Going Viral and a customized social media analysis of student-athletes’ social media accounts.