Social Media Boot Camp: Mobile, Alabama

I lived in Mobile for seven years and worked at WPMI, the NBC affiliate there. My wife and I moved there shortly after we got married in 2000 and had our first child at Mobile Infirmary. Jack is now 13 and at the beginning of crafting his digital footprint. Whether today’s young people know it or not, they’re a diving into the digital world head first and leaving a mark that will follow them into adulthood.

I know a 5th grader just hopping into the social media fray isn’t thinking about the possible future consequences of what he or she is posting today, but the danger is very real. My Social Media Boot Camp aims to set children on the right path at a young age so they don’t screw up when they’re older. I liken their early exposure to various social media platforms to being tossed into the deep end of the pool when they don’t know how to swim

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Social Media Boot Camp: New Orleans Pelicans

During my session with the New Orleans Pelicans, we covered a lot of ground in a short time. It was the team’s Media Day, so a quick crash course was in order. A lot of the guys are buttoned up and do a really good job on their social media platforms, but reinforcing things never hurts… especially when some younger players are in the mix. 

The focus was the psychology of social media, conveying the right message to the media, establishing, building and fostering a brand and real-life examples of athletes torching their careers because of an ill-advised post.