Social Media Boot Camp: New Orleans Pelicans

During my session with the New Orleans Pelicans, we covered a lot of ground in a short time. It was the team’s Media Day, so a quick crash course was in order. A lot of the guys are buttoned up and do a really good job on their social media platforms, but reinforcing things never hurts… especially when some younger players are in the mix. 

The focus was the psychology of social media, conveying the right message to the media, establishing, building and fostering a brand and real-life examples of athletes torching their careers because of an ill-advised post.