The Mobile Leprechaun turns 13! Here’s the annual backstory…

This week marks 13 years since one of the best (and one of the first) viral videos off all time was born. It’s hard to believe that much time has passed.

The original version of the video has amassed more than 28 million views, not including the remixes and all the other creative variations. Every year around St. Patrick’s Day more and more people are introduced to the video for the first time.

Last year, Barstool Sports announced the video is the first-ever induction into its Internet Hall of Fame. Obviously a major honor.

Unfortunately, after all these years, we still don’t know where da gold at.

I’m forever linked to the iconic story because I’m one of the anchors who introduced it on camera. As a result, I’m peppered with questions about it several times a year. One question is often repeated: “Was that a real news story?” The answer is yes and no…

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Marketing firm blows it with video making light of TV station attack

Screen Shot 2018-09-05 at 10.46.53 PMA man was arrested after crashing his truck into the Dallas studio of FOX4 television and a local marketing firm used what could have been a tragedy as an opportunity. Frozen Fire made a tasteless video and plugged one of its clients. 

An email sent by Frozen Fire’s Director of Client Relations says she’s “glad our favorite news people are all safe” and “our team made a fun video.” THEN, she asks them to share it!

Email and video after the jump.

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